The second day of iGB Live 2025 focused on the latest trends in Italian gambling marketing, where industry experts deeply discussed the regulatory environment, creative promotions, and the important role of Responsible Gambling (RG).Mauro de Fabritiis from MDF Partners pointed out that since 2018,
Unlocking the Success of iGaming in Kenya: Traffic and Marketing StrategiesMobile-first strategy: Kenyan users predominantly access the internet on mobile phones, especially on social platforms like Facebook and Instagram. Ads and websites must be designed for mobile, starting with mobile ads befor
In the era of digital marketing, traffic is money, and this is especially true for the gambling industry. Whether it's traditional lotteries, sports betting, or the growing online casinos, the first step to stand out in fierce competition is to acquire accurate, stable, and sustainable user traffic,
The online gambling industry is highly competitive. How can you accurately reach and convert target users while complying with legal regulations? This article dissects the digital marketing strategies of gambling websites from dimensions such as SEO, paid advertising, social media, KOL collaboratio
In today's highly competitive online gambling market, affiliate marketing has become one of the core methods for gambling sites to acquire users and expand market share.This performance-based marketing model not only helps gambling operators reach their target audience with controllable costs but al
Esports betting sites face different marketing challenges compared to traditional betting sites. After all, esports enthusiasts are quite different from general betting fans.Most importantly, esports betting must attract gamers, a market that is quite opaque compared to football or basketball fans.
The event will be held from February 25 to 27 in Rio de Janeiro at the Rio Center, where organizers have recognized the importance of effective marketing campaigns, highlighting some exciting panel discussions during the summit, exploring the topics to be discussed and notable speakers."With the ri
In recent years, Turkey's online gambling market, especially the Slots category, has gradually emerged, attracting the attention of many operators and advertisers.Although Turkey has relatively strict legal regulations on gambling activities, with the increase in internet penetration and the divers
TikTok has become an important platform for brand promotion, and ignoring TikTok could mean missing out on opportunities.A core concern for many is how to get more views on TikTok, as views are a crucial metric for assessing the popularity of content. Here are 14 effective strategies to help you ge
Gordon Moody has emphasised the importance of the role of the third sector as safer gambling frameworks move into a new era in the UK. The treatment and support charity has issued its response to a misunderstanding by the NHS at the GambleAware Conference in London.The conference was the first after
True passion can be a critical factor in ensuring that Slotjava continues to occupy a lofty position across any desired market, believes VP of Product, Ola Wallin.Citing specific strategies undertaken in a bid to rise to an elevated position within the Italian online gaming market, Slotjava’s unders
Adjustment of Facebook Advertising Agency Rebate PolicyRecently, there have been rumors that Facebook's rebate policy would be adjusted, offering different rebate policies for clients with direct client service teams and those without. However, these have only been rumors without any official statem
1win Partners explains what keywords and semantic core are and how to work to maximize traffic.Press release.- When we talk about the traffic generated by search engines (SEO/ASO/PPC), concepts such as "semantic core" and "keywords" frequently appear. In the articles of 1win Partners, these topics a
Bazoom describes its mission as a simple one: to make link-building easy, effective, and accessible for every company. Whether a local business, a rising startup, or a global enterprise, Bazoom provides a set of tools to support an organization's SEO strategy, while offering 24/7 support and intelli
InplaySoft and QGBet have established a partnership that promises to revolutionize the Brazilian iGaming market. QGBet, one of the leading operators in Brazil, has chosen to migrate to InplaySoft with the goal of facing new challenges and maximizing the power of an SEO-optimized platform. In this ar
InplaySoft and QGBet have formed a partnership that promises to revolutionize the Brazilian iGaming market. QGBet, one of the leading operators in Brazil, has chosen to migrate to InplaySoft with the goal of facing new challenges and maximizing the power of an SEO-optimized platform. In this article