620 million avid fans! How does the Indian cricket economy leverage a $15 billion sports market?

According to industry research reports, the Indian sports and entertainment market has reached approximately $15 billion, with a total sports audience of about 678 million people.Among them, the cricket audience is about 612 million, far exceeding football (305 million) and kabaddi (208 million) and

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STS becomes Borussia Dortmund's regional partner in Poland

STS has reached an agreement, becoming the regional partner of Borussia Dortmund in Poland.Through this agreement, STS has obtained exclusive operating rights in the Polish market, including the use of the Borussia Dortmund logo, the title of regional partner, and exclusive access to unique content

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KTO reaches strategic cooperation with Minas Club and becomes the main sponsor of the new basketball team

On July 4, the Minas Tennis Club of Brazil announced a new partnership with the gaming company KTO, and KTO became its Major sponsor of the basketball team and renamed it KTO Minas. In addition, KTO will also display the brand on the training uniforms of the women's and men's volleyball te

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