Instagram consolidates its position in advertising growth, potentially accounting for "half of the revenue" from Meta's advertising next year.

According to estimates by research firm Emarketer, Meta's Instagram will soon account for half of the company's advertising revenue in the United States, further consolidating its position as a key growth engine.The photo and video sharing app Instagram is steadily expanding and is arguably the most

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Instagram consolidates its position in advertising growth, potentially accounting for "half of the revenue" from Meta's advertising next year.

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Meta vows to achieve "full automation" in ad placements by 2026 — brands only need to provide images and budget, the rest is handled by AI.

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Trump's inauguration featured the most eye-catching "billionaire group," including TIKTOK and Facebook announcing cooperation with Trump.

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Instagram consolidates its position in advertising growth, potentially accounting for "half of the revenue" from Meta's advertising next year.

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Posts from Betão and Superbet achieved the highest number of interactions on Instagram during August.