Vendor Inspired Entertainment has announced the launch of Re-Play eSports featuring Counter-Strike: Global Offensive (CS:GO) in partnership with Betano.
Betano, owned by Kaizen Gaming, operates in multiple markets across Europe, South America, North America and Africa, and operates the Stoiximan brand in Greece and Cyprus.
As the first brand to launch Re-Play eSports, Betano will combine traditional virtual sports with fixed odds eSports. The deal will also see continuous 24/7 esports events delivered via Inspired’s virtual sports platform.
Re-Play esports features exclusive footage from CS:GO’s Champions of Champions Tour – an event involving professional teams from around the world.
The platform leverages official in-game data and video feeds provided by Grid.
Commenting on the new product launch, Ian Freeman, chief officer of virtual sports at Inspired, said: “Esports is a rapidly growing entertainment activity, with a global audience now exceeding 500 million. Kaizen Gaming is one of the industry’s leading operators and recognizes that our The incremental revenue potential the product can generate in virtual sports and esports betting.
By combining virtual sports with esports, we are entering a whole new market with a host of game-changing opportunities. This not only attracts new players, but also provides our existing players with exciting new gaming experiences.”
Vangelis Kalloudis, senior product manager for gaming at Kaizen Gaming, added: “We are the first operator to launch Re-Play eSports with Inspired, a company known for its innovative content production.
Re-Play eSports complements our existing virtual sports range and opens up a whole new sports betting category, allowing us to extend our reach beyond the traditional realm of virtual sports, ensuring we continue to enrich our customers’ experience. "
