BGaming has announced a partnership with First Look Games, a platform that connects game studios with affiliates for game promotion and brand awareness.
The partnership aims to improve BGaming’s marketing efforts by providing agents with access to details and assets of its gaming portfolio.
Through the partnership, BGaming will gain access to the brand library on the First Look Games platform, where it can upload game sheets, logos, images, videos and demo links for its online slot games.
Members can then download this content to create reviews, previews, and other promotional materials. Age Checked will conduct player verification, allowing affiliates to offer free-to-play versions of slots even in regulated markets.
Elliott Resnick, commercial director at First Look Games, said: “The BGaming team understands the reach publishers have with different player groups and how they can join forces with these publishers and engage their audiences through First Look Games to truly enhance game promotion and studio marketing. Activity.
Kate Puteiko, chief marketing officer at BGaming, added: “We are extremely proud of the games we make and want to expose as many players as possible to the slot games in our portfolio. This deal with First Look Games and its partnership with Premium Publishing Business connections will enable us to do this.”
In July 2024, BGaming entered the Bulgarian market in partnership with Inbet, offering its games to players through Inbet’s online platform. The move is part of BGaming's wider strategy to expand its presence in Europe and beyond.
In recent months, BGaming has also partnered with Starcasino in Belgium, Adjarabet in Armenia and Premier Bet in Africa to expand its reach into new regions.
