BGaming has further expanded its presence in Europe by entering the Lithuanian market through a partnership with Uniclub, a casino and sports betting platform.
The partnership will see Uniclub expand content from more than 2,000 games on its platform to BGaming’s family of games, including popular titles such as Dice Million, Merge Up and Wild Chicago.
Uniclub, operated by UAB Unigames, has been active in the Lithuanian gaming market since 2004, initially starting with the opening of the first slots parlor. The company also manages the iGaming website Uniclub.it, which offers slots, live casino games and sports betting.
Additionally, since 2021, UAB Unigames has been sponsoring the Lithuanian basketball team BC Juventus, also known as Uniclub Casino Juventus.
The partnership marks another expansion move for BGaming in Eastern Europe, following its entry into the Bulgarian market in July 2024 and its increased presence in Serbia and Romania earlier this year.
In July 2024, BGaming announced a partnership with First Look Games, a platform that connects game studios with affiliate marketing partners. This cooperation aims to strengthen BGaming’s promotion efforts by providing alliance partners with detailed information and materials about the game. Affiliates may use these materials to write reviews and create other promotional content to help BGaming increase brand awareness.
In addition to entering the Lithuanian and Bulgarian markets, BGaming has also established partnerships with Starcasino in Belgium, Adjarabet in Armenia, and Premier Bet in Africa to further expand its business footprint.
