SOFTSWISS Casino Platform, an award-winning online casino software, shares the results of its recommendation system. In the second quarter of 2024, the number of referring users increased by 219% compared to the first quarter.
By implementing a referral system, operators have full control over the referral bonus rules and the amount of the welcome bonus, thereby creating attractive conditions for new players. This increased flexibility drove significant growth in key metrics. Deposits from referred players increased by 251% in Q2 2024, while gross gaming revenue (GGR) increased by 452% compared to the previous quarter.
In addition to its financial success, the referral system has received several important updates. One of the major improvements is an anti-duplicate feature designed to reduce the risk of bonus abuse.
Another notable update improves the management of recommended players in the backend. It allows operators to manage them using advanced grouping and filtering features. With this update, operators can perform bulk actions on players, such as sending emails, issuing different bonuses, managing payment systems, etc.
Daria Avtukhovich, Head of Casino Platform at SOFTSWISS, commented: “Given the high average cost of acquiring new casino players, the referral system has saved our partners hundreds of thousands of euros. In addition, referral audiences typically demonstrate higher levels of trust and engagement with Similar behavior patterns of existing players. We encourage our partners to promote the recommendation system to attract more quality audiences for free.”
