According to a press release, Lotterywest is the only government-owned and operated lottery company in Australia and has been an important partner of INTRALOT for 17 years. During this period, INTRALOT has supported Lotterywest's mission: the company explains that this collaboration will "enhance player experience and help Lotterywest achieve its mission of supporting community welfare initiatives in Western Australia."
For over 90 years, Lotterywest has supported the Western Australian community by funding various projects. As part of its broader mission, Lotterywest also manages Healthway, a state government agency dedicated to promoting health through sports, arts, and community activities. These companies
explain that through Lotterywest, all available profits are returned to the community in the form of grants to improve the quality of life and welfare of the region.
INTRALOT's Expansion
This renewal strengthens INTRALOT's global expansion. The company has recently renewed similar contracts with Nederlandse Loterij Organisatie (NLO) in the Netherlands and Premier Lotteries (PLI) in Ireland, ensuring its continued presence in these key markets until 2027.
Australia's Gambling Debate
This contract extension comes at a time when gambling regulation is a hot topic in Australia, with increasing public support for banning gambling advertisements. Advocates led by the Gambling Reform Alliance (AGR) are pushing for a complete ban on such advertisements. As Prime Minister Anthony Albanese's government has yet to make a decision on the matter, public campaigns have intensified. Recent surveys show that most Australians support moderate restrictions on gambling advertisements, and media companies and some sports betting operators have already begun to reduce advertising volumes in response to public sentiment. As Australia moves towards responsible gambling practices, the final decision could have a significant impact on the gambling industry, including lotteries.
