AA Play was designed from scratch by a seasoned team in the Indian gaming and esports industry, who analyzed the needs of hardcore and core-tech gamers. With its unique features, it is poised to redefine how players interact with games, other players, and the broader Indian ecosystem. The application will support tournaments and community features at launch, with a digital marketplace to follow.
The main features of the application include:
Tournaments: Gamers will be able to participate in exciting skill-based competitions for free, with opportunities to win big prizes. Currently, it is challenging for Indian gamers to find tournaments to hone their skills, but AA Play will address this issue by continuously hosting esports competitions, helping aspiring esports athletes become professionals across various games.
E-commerce: The app will also include a dedicated marketplace for players to purchase gaming merchandise. With a secure and user-friendly digital wallet, gamers will be able to buy in-game items for their favorite games, ensuring a seamless gaming experience from start to finish.
Community Building: A standout feature of AA Play is its ability to foster connections among players. Gamers can form or join communities, interact with like-minded individuals, organize gatherings, and enhance their gaming experiences through collaboration and shared experiences.
AA Gaming's founder and CEO, Akash Dhangar, is excited about the platform's potential. "With AA Play, we are set to revolutionize the gaming experience by integrating everything gamers need—competition, connection, and shopping—into one exciting platform! As the Indian gaming industry thrives, we are thrilled to be at the forefront, offering a one-stop solution that empowers players to take charge. Previously, we focused on third-party and white-label B2B services, but this app marks a bold pivot. We are taking a significant step towards a direct-to-consumer model, opening up incredible opportunities for innovation and new revenue streams. This is our vision for a super app that consolidates all gaming content in one place," he said.
According to Niko Partners, India's video game industry is one of the fastest-growing globally, expected to reach a value of $1.4 billion by 2028, with a compound annual growth rate (CAGR) of 11.1%. By then, the number of gamers in India is also expected to surpass China, adding 277 million new players, bringing the total to 730.7 million. With the rapid increase in the number of gamers in India, the launch of AA Play comes at a crucial time to attract new and returning players.
