WA.Technology, the award-winning B2B iGaming solutions provider, is gearing up to unveil its latest product, Pick’Em Player Props, a unique blend of Fantasy Sports and player proposition betting.
This innovative solution is designed to capitalize on the growing demand for player-specific betting markets, offering a fresh alternative for operators looking to engage their audiences with something different.
Scheduled to debut at Stand C155 during the upcoming SBC Summit in Lisbon, Pick’Em Player Props promises to deliver a new and exciting experience for players. It enables users to predict individual player performances, such as goals, assists, and shots, tapping into the soaring popularity of player proposition markets that have gained significant traction in recent years.
Will Booth, Product Owner at WA.Technology, highlighted the strategic importance of the product’s development: “Player proposition betting has surged in popularity across the U.S. market over the last 18 months. But we wanted to bring that excitement to players across Africa, Latin America, and the soon-to-be-regulated Brazilian market in a more refined way.”
The Pick’Em Player Props product stands out by offering a streamlined approach compared to traditional sportsbooks. Instead of overwhelming players with numerous betting markets, it focuses purely on player proposition options.
This allows bettors to concentrate on specific player outcomes and follow their favorite athletes closely, enhancing the engagement and appeal of the game.
One of the key differentiators of this product is its user interface, which has been designed to be interactive and user-friendly. Players can enjoy two distinct game modes:
With the rise in demand for social and engaging betting experiences, WA.Technology plans to integrate social sharing features into the product, moving away from the traditional banner advertising approach seen across much of the iGaming industry.
This focus on social elements, combined with unique betting options, is aimed at attracting younger adult audiences who value interaction and shareable moments in their gaming experiences.
Booth further emphasized WA.Technology's innovative approach: “The introduction of a player props product to our portfolio demonstrates our commitment to pushing the boundaries of innovation and delivering personalized experiences to the sports betting sector.
By combining the excitement of Fantasy Sports with player proposition markets, we have been able to create a dynamic user experience that keeps players engaged with your betting brand for far longer than ever before.”
For operators, Pick’Em Player Props presents a significant opportunity to differentiate their offerings, enhance user engagement, and build brand visibility. The product is positioned as a tool to attract new players and retain existing ones by offering a more personalized and interactive gaming experience.
As the popularity of player proposition betting continues to grow globally, particularly in emerging markets, WA.Technology's latest offering is set to provide operators with a powerful solution to meet evolving player preferences.
