In the past year, the company has experienced a remarkable increase in sports betting traffic, multiplying it by five. This achievement has been made possible by product innovation and the strategic positioning of the brand in key markets. The company has been nominated in two of the most competitive categories at the SiGMA Europe 2024 Awards: Best Influencer Collaboration and Best Player Engagement. These nominations highlight the success of the strategic partnerships it has forged over the past year, including Boomerang Bet’s collaboration with AC Milan and footballer-influencer Alisha Lehmann. These partnerships have strengthened its global presence and significantly boosted the visibility of its sports betting brand.
Boomerang Partners, a global leader in iGaming, boasts an extensive portfolio of more than 15 high-performing products, including sports betting and casino games. In 2024, the company launched seven new brands, expanding into over 35 markets. Its offerings include access to more than 120,000 annual sports events, with multilingual support and personalized bonuses designed to enhance the user experience.
Vitalii Prokofev, the company’s CEO, expressed his excitement about this recognition:
“This year, we achieved significant milestones with our strategic partnerships with AC Milan and Alisha Lehmann, which have allowed us to gain broad recognition within the industry and among our partners and clients, highlighting the unique opportunities and benefits these collaborations bring.”
Voting for the SiGMA Europe 2024 Awards is open until October 28. Those interested can support the company and other nominees on the official SiGMA Europe Awards website.
