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Betfred opens a new studio for the "Nifty 50" game, operated by the company's UK headquarters.

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Operator Betfred has launched a new studio and host team for its Nifty 50 lottery game.

The Nifty 50 fixed odds game will have five live draws daily, available on the Betfred YouTube channel. Except for Christmas Day, these draws will take place daily at 11:30 AM, 2:30 PM, 5:30 PM, 6:30 PM, and 7:30 PM UK time.

The event will be hosted by Joshua Littlehales and Grace Constantinou.

Littlehales said, "The new studio looks fantastic, and I am impressed every time I walk in. I am thrilled to call it my professional home."

The studio is part of a broader refurbishment project at Betfred's headquarters in Birchwood, Warrington.

At the launch, Constantinou said, "When I first saw this studio, it was all dust and walls, and now seeing it finally completed is truly impressive."

Betfred boss Fred Done stated, "The whole idea of Nifty 50 is to let customers win big with small stakes, and now promoting it through a dedicated studio and live hosts, I am very excited."

Paul Sudlow has been appointed as the production designer, who recently worked at the Berlin ITV studios for the 2024 European Championship and the 2023 Rugby League World Cup.

Screens and lighting are provided by Whitelight based in Wimbledon, while Monkey Scene provides the set construction.

Just a few weeks ago, Boxxer announced Betfred as its official partner and launched the "Betfred Fight Night" feature.

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#iGaming#企业研究#彩票#营销推广#产业AINifty50AIliveDrawAIBetfredAIUKGaming

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