The slogan chosen for this year is "Sharing it is extraordinary" and appeals to the spirit of solidarity of the Spanish people.
Spain.- The State Society of Lotteries and State Betting (SELAE) presented the advertisement for the Christmas Lottery 2024. "Sharing it is extraordinary" is this year's slogan for the audiovisual piece that has already become a classic that Spaniards look forward to every year.
The president of the State Lotteries and Betting, Jesús Huerta Almendro, in charge of presenting the announcement for this year's Extraordinary Christmas Lottery Draw, dedicated a few words to those affected by the DANA. "We doubted whether to hold this press conference or not, but beyond festive elements, it is better to do it because solidarity is necessary these days," he explained.
Thus, in this 2024, with a feeling of widespread desolation, the organization has opted for solidarity. "The Christmas lottery feels like our own. We are a symbol of hope and resilience," he added.
On this occasion, the narrative revolves around the figure of Julián. A man settled in a rural area and with a lonely life who claims to have "no one to share the ticket with." This statement jumps to the media and moves an entire country, which does not hesitate to share a ticket with him. Finally, one of those numbers turns out to be the winner of the draw. "Julián, this is also yours," says the winner.
Until the very moment of its presentation, the 2024 Christmas Lottery campaign has been a complete mystery. The expectation was very high and in Huerta's words, this year's campaign aims to make people "feel proud of the solidarity." "Through Julián, we show how an entire country organizes to help one person," explained the head of SELAE.
See also: Scandal in the State Lotteries of Spain: investigation into alleged rigging in public contests
The Christmas Lottery advertisement premieres first on television through the main national networks. However, it will also be available on the official accounts of the State Lotteries and Betting, on social networks, and on various online video platforms. The Christmas Lottery spot lasts 3:29 minutes. It can be seen in full on YouTube, although a shorter version will be broadcast on television.
