SiGMA Europe ended the year with a bang, and GR8 Tech stole the spotlight, leaving a lasting impression on industry leaders and professionals. The event highlighted the demand for customizable iGaming solutions and GR8 Tech's impactful presence at the "grand finale" of 2024.
The event proved to be crucial for GR8 Tech, with nearly 300 meetings showing great interest in their offerings. Of these, 15 discussions are already progressing towards long-term agreements, laying the groundwork for expanded partnerships and future business launches.
Kiril Nestorovski, Director of Sales at GR8 Tech: "What really caught the eye at SiGMA Europe was our openness to discuss and be flexible, but what really surprises people is the quality of our products. I've had clients react with phrases like: 'Can I touch the screen to see if it's real?' when they saw our demonstrations. This kind of response says a lot about the impact our products have, especially in the area of sports betting.”
At the 'Trends and Predictions for 2025' panel, CEO of GR8 Tech, Evgen Belousov, and other industry leaders shared insights into the future of eSports and sports betting, highlighting AI-driven customization, opinion-based betting, and eSports as major disruptors.
The panelists drew a fascinating parallel between sports betting and streaming platforms. As competition intensifies, operators are now juggling multiple feed providers to deliver exclusive and personalized content. Just as streaming services fight for exclusive rights, sports betting is investing in diverse and unique betting experiences to stand out. Diversification is now becoming essential to remain relevant in the market.
Belousov explored how sports betting is evolving from casino add-ons to standalone profitable ventures, redefining its role within the iGaming ecosystem. The panel highlighted the transformative impact of AI on player acquisition, gamification, CRM, and risk management—all areas where GR8 Tech leads with practical innovations aimed at increasing operator profitability.
Opinion-based betting—bets on elections or entertainment outcomes—emerged as a growing trend, attracting younger and tech-savvy players looking for interactive experiences. eSports also increased its role as a game-changer, with younger generations gravitating towards familiar titles like Dota 2 and Counter-Strike instead of traditional sports.
Yevhen Krazhan, CBDO of GR8 Tech, commented: "As we close 2024, I am proud to say that GR8 Tech has exceeded expectations, achieving 150% of our initial goals. The demand and interest in our solutions have been overwhelming, and we are excited to see how the trends of reactivation and investment growth continue into 2025.”
"With strong momentum from events like SiGMA and the upcoming ICE, we are ready for another successful year. Our strategic focus remains clear – to lead the charge as a global sports betting platform. We are ready for what's to come and are confident that 2025 will be another great year for GR8 Tech.”
Source: GMB
