In 2024, two Brazilian football clubs sponsored by Bet7k achieved the much-desired promotion to higher divisions. After finishing as the runner-up in Serie B, Mirassol, from the state of São Paulo, will play in the national sport's elite next season. Meanwhile, Athletic, from Minas Gerais, reached the Second Division for the first time in its history.
The club from the city of Mirassol, which has been in partnership with Bet7k longer between the two, has had the betting site featured on its uniform for two seasons, following a deal closed in December 2022. In total, there have been more than 100 games of a partnership that is reaping great fruits this year.
Owner of one of the most emblematic narratives in Brazilian sports in recent years, Athletic returned to professional football only in 2018, after 48 seasons. However, its comeback could not have been better. Aiming for a long-term project, the club signed with Bet7k in December 2022 and, since then, there have been more than 75 games of partnership. This year, the union reached its peak with the Minas Gerais team making a brilliant campaign in Serie C and reaching the Second Division for the first time in its history.
"It is essential to have a broad view of the market and identify opportunities. We established partnerships that allowed us to grow alongside our partners. With this, we reached new audiences, expanded the reach of our brand, and at the same time, provided the clubs with resources that helped them perform great campaigns on the field", highlights José Victor Valadares, business director of Bet7k.
The CEO of Bet7k, Talita Lacerda, reinforces the company's commitment to the clubs and the goal of always giving visibility and boosting the potential of teams from outside the main sports centers of the country. The success of these teams corroborates the brand's proposal and contributes to the evolution of the most popular sport in Brazil.
"Our planning, from the beginning, aimed to establish partnerships with clubs located outside the major centers, but which had great potential for growth in the short term. Today, at the end of 2024, we can say that the strategy was successful."
"We managed to provide significant support to Mirassol and Athletic, who had an excellent season and moved up a division. Other clubs sponsored by us also had an excellent season. We will continue to support Brazilian sports and especially football, which is a national passion", says Talita.
Other notable campaigns
In addition to Mirassol and Athletic, two more clubs sponsored by Bet7k had their best campaigns in the history of the national championship of 2024. Just one point away from the G4, Novorizontino finished the 2nd Division in 5th place, repeating the feat of 2023, but with an even better trajectory.
Another team that stood out in 2024 was Operário, from Ponta Grossa, in the state of Paraná. The Phantom had the best campaign in its history in Serie B, finished the tournament in 7th place and with a total of 58 points. The journey throughout the season also included reaching the semifinals of the Catarinense Championship and the 3rd phase of the Copa do Brasil.
Source: GMB
