YouTube, with 2.5 billion active members, is the world's second most popular destination after the Google search engine. Nowadays, video marketing has become our new favorite, and everyone loves to watch videos. Many friends who do foreign trade also like to use YouTube to showcase and promote their products.
But sometimes, the video views may not be so powerful, don't worry, today I will share with you 6 tips to increase views.
1. YouTube Video Title Optimization
What kind of title is more attractive? I think short and powerful titles are the most attractive, conveying as much information as possible within a limited number of characters to attract more attention. Below are a few points I personally think YouTube should pay attention to when choosing titles.
① Keep within 60 characters
For example, the title "How to Quickly Improve English Speaking Skills" is quite lengthy, while "3 Secrets to Improve English Speaking" is within 60 characters and more likely to attract viewers.
② Use verbs
Verbs can evoke emotional resonance. For example, "Refuse mediocrity! Master these skills to become a speaking expert" uses "master" instead of "learn" to inspire viewers' desire to act.
③ Be specific rather than abstract
For example, changing "10 Tips for Improving Sleep" to "10 Magical Foods for a Good Night's Sleep Tonight" makes it more eye-catching, and specific expressions can arouse more interest.
2. Content is King
In the ocean of videos, content is our ticket. An attractive title can catch the eye, but whether it can satisfy viewers and make them willing to like and share depends on the real skill of the content. These interactions are the magic weapon to increase video exposure. Let me talk about a few tips for making videos.
① Provide high-quality content
Video content is our heart. To attract viewers, videos should either make people laugh or teach them something, that is, either touch the heart or increase knowledge. As long as our videos can do one of these, the views won't be bad. Of course, if you can do both, that's even better.
② Focus on a specific field
When promoting on social media, the professionalism of the account is super important because it relates to whether the customers we attract are precise. We need to be clear about our channel's positioning, for example, if we are dealing with auto parts, we can focus on cars, car maintenance, car care, and car playing skills to attract loyal car fans.
③ Maintain consistency
If you want to make a big impact on YouTube, remember to update regularly to keep viewers looking forward. This way, your videos will attract more and more viewers. This point is super important, in social media marketing, persistence is victory. And not every video can be popular, so we need to maintain the frequency of updates, post more videos, there will always be a few hits, and then continuously adjust our publishing strategy.
④ Create eye-catching cover images
The video cover is our face. It directly relates to others' first impression of you and determines whether they are willing to click on your video. When designing cover images, we need to ensure they are both beautiful and eye-catching, clear and relevant to the content, and ideally directly showcase the highlights of the video.
3. YouTube Search Engine Optimization (SEO)
This search engine optimization is not about spending money on ranking, but using YouTube's own mechanism to do SEO, that is, what kind of videos are more likely to be searched by others, and have more traffic.
① Keyword optimization
We need to include words related to the video in the title, description, and tags, so when others search for your title's keywords, your video is more likely to appear in their search list, generating natural search traffic.
② Clear video description
The video description is also very important. Write a detailed description containing keywords to help YouTube better understand your content. And this description is also a key place for others to search for keywords. We need to write our core content into the video description, so it can also be searched naturally, which is a kind of natural search traffic.
③ Subtitles and timestamps
Provide autogenerated or manual subtitles to enhance user experience and increase search engine exposure opportunities.
④ Playlists
Create playlists on related topics to increase viewing time and relevance. Many times, after someone finishes watching one video and thinks your video is well made, they will automatically switch to your next video, which is also a good opportunity to drive traffic to your other videos.
4. Enhance Viewer Interaction
The reason social media is social media is because of its strong interactivity, so we need to use this feature and interact with viewers. There are many ways to interact, and I will give a few examples for everyone to refer to.
① Encourage likes, comments, and subscriptions: Directly remind viewers to interact in the video.
② Promptly reply to comments: Establish a connection with viewers and increase interactivity.
③ Host events or giveaways: If it's a company account, promoting products can also host some events to attract viewers to participate and attract new subscribers.
5. Cross-Platform Promotion
Different platforms have different customer groups, so we can use different platforms to drive traffic to each other. And for traffic driving, we can actually have the same name for all accounts, which can have an effect of mutual traffic driving. Simply put, it's like building an IP across multiple platforms.
① Cross-platform promotion: Share videos to Facebook, Instagram, Twitter, TikTok, and other platforms.
② Collaborate with other creators: Co-produce videos or promote each other to expand coverage.
③ Share in forums and groups: Such as relevant communities on Reddit, Quora (be sure to comply with community rules).
6. Continuous Learning, Summarizing, and Innovating
If you are promoting on social media, continuous learning, summarizing, and innovating are very important because it's definitely not going to be smooth sailing, and even if it's relatively smooth, we still need to find ways to do better. Continuous learning, summarizing, and innovating are definitely things we need to keep doing.
Follow trends: Produce videos related to current hot topics, utilizing search popularity.
Try different forms of content: Such as short videos, tutorials, interviews, or vlogs, to test audience preferences.
Optimize equipment and technology: Upgrade filming equipment to improve video quality.
Actually, there are many things that can be done regarding the impact of YouTube videos. Today, we mainly talked about some common points used. For example, after we post a video, we also need to analyze our data situation, audience situation, and gradually adjust our video shooting and publishing strategy.
For example, video production techniques, we can leave suspense to attract customers, these are very detailed points, you can learn more about them usually. I won't talk much about it here.
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