América announced MC Games as the new master sponsor. The contract with the sports betting house is valid for two seasons - until the end of 2026. The MC Games brand will be displayed on the front part of the club's professional team uniform. In 2025, Coelho will compete in the Campeonato Mineiro, Copa do Brasil, and Serie B of the Campeonato Brasileiro.
The contract between América and MC Games also includes actions on social networks and with fans, as well as the exposure of the company's brand at the club's facilities.
“We are very pleased to announce MC Games as our new master sponsor. It is a rising company in the sports betting market, which has stood out for its innovation and commitment to sports,” declared Dower Araújo, CEO of América.
“This partnership reinforces América's growth and credibility in the market, in addition to directly contributing to expanding our projects and reaching new levels of excellence. We are sure that this union will be very successful for everyone,” he reinforced.
MC Games replaces EstrelaBet as the master sponsor on América's shirt. It joins the engineering company Direcional, the Official Sport store, and Supermercados BH. The club also has the support of Volt in supplying uniforms and sports materials for Coelho.
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Lottopar's president, Daniel Romanowski, accompanied by the Operations Director, Fabio Veiga, is in Barcelona for a series of meetings with companies in the sector and also participating in the ICE Barcelona fair, the largest event in the world in the lottery and betting sector. The first appointment in the Iberian country was with the technology company BMM Test Labs Spain, one of the testing and certification laboratories accredited by Lottopar.
The visit took place at the company's headquarters, in the region of Barcelona, where they were received by directors of BMM Test Labs, Francesco Bianchi, VP of government relations and compliance; Jasna Drnda Radovanovic, director of licensing and regulation; and Juliano Campelo Prestes, licensing and regulations specialist.
During the visit, Lottopar's directors learned about the facilities and also how the certification processes for lottery operations, games, and bets are carried out.
“We were able to see firsthand that the security, transparency, and suppression of fraud in betting and games are only possible because of the work of these laboratories. That's why we were the first lottery institution in Brazil to accredit these laboratories, so that in Paraná the games are safe, fair, and free of fraud,” highlighted the president, Daniel Romanowski.
The laboratory director recognizes the work developed by Lottopar as fundamental for the overall growth of the market in South America.
“You from Paraná were pioneers in accrediting these laboratories, allowing other states in Brazil and other places in South America to also copy the model adopted by you. This contributes to an increasingly safe market,” affirmed Jasna Drnda Radovanovic, director of licensing and regulation.
Source: GMB
This Saturday (18) the fourteenth draw of the Trem das 11, a new product from the Loteria de Minas Gerais and the MSL Group (Mineira da Sorte Loteria), took place. A total of 1,138 people were awarded in the 12 administrative regions of the state. For the next draw (25), bettors will be able to compete for a prize of R$ 700,000 with 11 or 0 hits, in the COMPLETINHA - an option that gathers all bets and additional numbers in two tickets bought together.
54 players who hit 9 numbers were awarded, also with 8 hits, 500 people, with 3 were awarded 516 and with 2 hits, 56 players.
In the regional draw, the Trem das 11 also awarded 12 players in the following locations: Paraisópolis, Divinópolis, Barbacena, Bicas, Senador Modestino Gonçalves, Brasília de Minas, Monte Alegre de Minas, Teófilo Otoni, Central de Minas, Três Marias, and Belo Horizonte. In this award modality, the bettor who registers their ticket on the website tremdas11.com.br, if drawn, has their prize doubled.
Following the success of the Raspadinha®, which has already awarded more than 800,000 people in 2024 and is present in about 2,000 points of sale, the Trem das 11 also plays an essential role in raising funds for government social programs. From the total net revenue, 21% are reverted to the Loteria Mineira and part of the value will be allocated to income and employment generation projects, as well as supporting the creation of nurseries, hospitals, and social entities.
Accompanying the wide reach of the first product launched by the MSL Group, the Trem das 11 is already in thousands of sales points that sell the Raspadinha® and can be found throughout the state of Minas Gerais.
Resulting from a consortium between the two main global lottery providers, IGT and Scientific Games, with more than 35 years of experience and structure to operate lottery systems in more than 100 countries, MSL also counts on the expertise of the national company SAGA BGI. “We are a group with extensive experience in the lottery sector in Brazil and we are preparing significant investments in marketing. In addition, we rely on the knowledge of leading global market companies,” says Roberto Quattrini, CEO of the MSL Consortium.
The segment continues to expand in other markets around the world. In Italy, IGT and SG launched the national instant ticket lottery in 2004 and increased sales from approximately USD 400 million to over USD 11 billion. In New Jersey (USA), IGT and SG jointly manage the lottery since 2013 and have seen an annual sales increase of 20% since the start of the contract.
MSL – Trem das 11® and Raspadinha®
www.tremdas11.com.br
www.raspadinha.com.br
Instagram / Facebook / YouTube / X / TikTok: @tremdas11 @raspadinha.oficial
Source: GMB
