In recent years, Facebook has been thriving, with monthly users exceeding 1.5 billion, accounting for more than half of the total number of internet users worldwide.
As the only site that can compete with Google in terms of traffic, we must not only capture Google's traffic but also not give up on the high traffic brought by Facebook promotions.
Facebook Marketing - Precise user targeting combined with high-quality content marketing helps to boost both website traffic and sales simultaneously.
Part1: How to drive traffic to your website from Facebook?
1. Make full use of personal information
Facebook is a communicative community where people like to search for others or things they are interested in. At this time, how to write a personalized profile that catches people's attention is something everyone needs to study.
2. Place various pictures and information about the website on the graffiti wall and photo albums
Facebook's graffiti wall is similar to China's Weibo, allowing you to express your current mood. Also, the common photo albums, where pictures made for website promotion and the website's logo can be useful.
3. Build your own network
Facebook is a friendship-based interactive platform, you need to learn to build your own circle of friends and discover people interested in your website.
4. Keep updating regularly
You must keep all kinds of information on your Facebook, including blog articles, updated regularly to continuously attract traffic.
5. Become active
How to make your Facebook page attract more attention or leave a deep impression? Sitting and waiting won't work, you must become active. Participate more in others' blog shares and various circles.
6. Arrange your personal page well
Facebook applications are flexible, arrange the applications you need well, making full use of the RSS submission function.
7. Determine which applications you need
Among the many applications on Facebook, choose the ones you are best at and need the most to put on the homepage, such as link publishing and blogs.
8. Use Facebook's ad network
Facebook offers its internal ad network, also known as PPC, which is a paid feature, depending on your own usage.
9. Build your own circle
Facebook provides a group function, if looking for a comparison, it's like QQ groups and WeChat groups. You can pull potential customers into your own circle.
Part2: How to use Facebook correctly?
1. Establish your own page
The purpose of establishing a page is to recommend it to your friends and those who care about you and your products, and your friends can also share your page with their friends, such as collecting some favorite pages, like Obama's page.
2. Graffiti wall
This is an instant information publishing tool, where you can post text, photos, videos, and links, and your friends can see the information you post in their feeds in real-time. If you have enough friends, then your graffiti wall is the best stage to showcase your dynamics. Of course, it is very necessary to promote the website link in real-time.
3. Join groups
Facebook is currently the most active community platform in the world, any group you can think of, just search, Facebook has it.
4. Build a group
If we are running an English website about Tai Chi, then we build a group, post attractive photos, content, and videos, and recommend your group in popular groups, just like our QQ groups, many new groups are pulling people from old groups, the principle is the same, in your own group, you are the administrator, and later all the advertising rights are in your hands, so this cannot be neglected.
5. Add friends
Adding friends should not be done blindly, it should be targeted and purposeful. For example, if your site is a pet website, then you should first join a bunch of pet-related groups, and then add members inside as friends, because they are all interested in pets, these are the people you should add. For example, if you are selling bags, then we should join groups related to handbags, fashion, and young women, because the main body here is our target customer group. After entering the relevant groups, put more interesting photos and content on our own homepage and photos, soon, you will have hundreds of friends, and getting some valuable traffic is not a problem.
Part3: How to do marketing with Facebook?
1. Target friends
As is well known, if you want to achieve the best effect in online marketing promotion, the most fundamental step is to find the right crowd. Therefore, if we want to achieve the expected promotional marketing effect with Facebook, we first need to distinguish which groups of people should be added as friends. Here is a trick, try to find influential, well-known people in the social circles you search. There are three ways to find friends:
(1) Friends of friends
We first add some friends within the circle, and it's best to have certain connections within the circle. Then look at their friends, and then step by step expand your circle of friends.
(2) Search
If your target crowd is not very concentrated, not suitable for the first method, then I tell you another method: for example, we target music enthusiasts.
The first step, first determine which are the most famous music colleges internationally, then in Facebook's friend search, searching by these criteria will almost all be music lovers.
(3) Attract others to add you
This method is suitable for those who find it too tiring and troublesome to take the initiative. Here's the thing: if our target positioning is celebrity fans, you can join some celebrity fan communities, use the celebrity's name to register an ID, and maintain a certain level of activity in the community, naturally, that celebrity's fans will add you.
2. Promotion techniques
(1) Avatar and personal profile
Avoid avatars that are deliberately advertising, too commercial, and unfriendly. Facebook advocates real-name real-person, so it's best to use real photos, you can appropriately add promotional links or promotional text under the avatar, achieving a marketing effect while not being repulsive.
About personal profile: When looking at someone else's homepage on Facebook, usually the first thing to look at is their personal profile. So we should definitely make good use of this valuable "location". Special reminder: to do Facebook promotion, personal profile settings must be visible to everyone.
(2) Write a diary
For those promoting on Facebook, the diary is undoubtedly a soft article. I won't say much about the content here, but what to note is: when publishing a diary, use the share or notify function to let your friends see it.
(3) Status
Some promotion plans seem a bit overkill to write in a diary, then you can post a status and just mention it briefly. If you feel the status takes up too little space and is not easy to attract attention, adding more emoticons is best.
(4) Auto-reply
Facebook has many plugin games, many of which have auto-reply notification functions, make good use of these auto-replies, put up your ads.
(5) Friendsforsale
Friendsforsale is one of the most classic applications in Facebook, and it's a feature of any SNS site. In this game, you can nickname slaves, isn't this also an advertising board? And as much as possible buy those popular friends.
3. Four key points for Facebook promotion
(1) Be diligent, add more active people, add more influential celebrities.
(2) Be quick, visit your friends' homes more often.
(3) Be sweet, leave more affirmative comments, messages. Along with AD.
(4) Be smart, think more, do more, use some resources that can be used.
Following the operations in our article above, step by step, you will find that Facebook is not that difficult. But for most traditional foreign trade companies, just focusing on Facebook is not enough, you have to remember our "1+N" foreign trade promotion system, you know.
Only in this way can Facebook play its due role.
