1. "Gambling and Gaming" Policy Update
Main Changes:
1. Effective Date:
Policy update on March 11, 2025.
2. Permitted Scope:
Accepts entities authorized by the state to place online horse racing advertisements in Idaho, Iowa, Louisiana, North Carolina, Vermont, and Washington.
3. Certification Requirements:
Advertisers promoting horse racing content must apply for certification, and the certification application opens on March 11, 2025.
4. Policy Update:
When this policy takes effect, the "Gambling and Gaming" policy page will be updated.
2. "Healthcare and Medication" Policy Update
Main Changes:
1. Permitted Scope:
Allows certified telehealth service providers to promote prescription drug services.
2. Certification Requirements:
Must be certified through both the LegitScript Healthcare Merchant Certification Program and Google Certification.
3. Promotion Restrictions:
Advertisers may not directly promote prescription drugs (such as drug names, effects, etc.) in advertisements and landing pages.
4. Violation Handling:
Violating the policy will not immediately suspend the account; Google will issue a warning at least 7 days in advance, allowing a period for rectification.
3. Update on Personalized Advertising Policy
Main Changes:
1. Effective Date:
Policy update on March 14, 2025.
2. Permitted Scope:
Allows certified advertisers to conduct personalized advertising campaigns in India targeting skill-based daily fantasy sports and Lapi application games, and all certified advertisers must complete personalization of advertisements in the Indian region by June 2025.
3. Gambling Category Adjustment:
Updates the definition of the "Gambling Category" in personalized advertising, explicitly excluding India's "Skill-Based Daily Fantasy Sports" and "Lapi Application" game activities from the gambling-sensitive category, supporting their promotion to Indian users.
4. Violation Handling:
Violating the policy will not immediately suspend the account; enforcement will issue a warning at least 7 days before suspension.
4. Clarification of Google Ads Review Process
Main Changes:
1. Review Mechanism:
Clearly adopts a combination of AI and human evaluation to detect policy-violating behaviors, removing advertisements, assets, destinations, accounts, etc., that are harmful to users and the Google Ads ecosystem.
2. Review Basis:
When assessing whether an advertiser or destination violates the rules, a comprehensive review of multi-channel information will be conducted, covering advertisements, accounts, websites, content, user complaints, consumer reviews, regulatory warnings, rulings, and other third-party sources.
