The sports betting technology provider adds dynamic designs, real-time messaging, and flexible experimentation tools.
Press release.- Altenar has integrated Opti-X, the Digital Experience Platform (DXP) from Optimove, to help operators drive engagement, personalization, and player lifetime value from the first visit.
Optimove's DXP offers a Real-Time Messaging function that allows operators to automatically send personalized messages across all marketing channels, ensuring timely and relevant communication that keeps players engaged.
Opti-X includes an AI-driven intelligent search engine that delivers ultra-fast and personalized search results. The engine adapts results based on the player's search history, behavior on the platform, and betting preferences.
Altenar now also offers more advanced comprehensive personalization across all channels and platforms. Opti-X's behavioral, historical, and predictive modeling allows operators to create detailed microsegments that promise more personalized interactions, fostering loyalty and increasing player value over time.
According to the company, this strategic integration underscores Altenar's commitment to continuous improvement of its offerings and the development of innovative player-focused solutions that have a significant impact on sports betting operators.
