Unlocking the Success of iGaming in Kenya: Traffic and Marketing StrategiesMobile-first strategy: Kenyan users predominantly access the internet on mobile phones, especially on social platforms like Facebook and Instagram. Ads and websites must be designed for mobile, starting with mobile ads befor
In the era of digital marketing, traffic is money, and this is especially true for the gambling industry. Whether it's traditional lotteries, sports betting, or the growing online casinos, the first step to stand out in fierce competition is to acquire accurate, stable, and sustainable user traffic,
At the upcoming SiGMA Asia 2025 event, scheduled for June 1-4, 2025, at the Asia Mall Convention Center in Manila, Philippines, the flagship affiliate program of the well-known online gambling company 1xBet, 1xPartners, will be the focus of industry attention. The event is expected to gather 20,000
In today's highly competitive online gambling market, affiliate marketing has become one of the core methods for gambling sites to acquire users and expand market share.This performance-based marketing model not only helps gambling operators reach their target audience with controllable costs but al
Raketech is a digital marketing and content service company focused on the iGaming (online gaming and gambling) sector, headquartered in Malta and established in 2010.The company primarily helps users find high-quality online gambling, sports betting, and entertainment services through affiliate mar
He insisted that all stakeholders should work towards an iGaming industry where affiliate marketing is conducted responsibly, advertising is compliant and ethical, and user interests are genuinely prioritized. What’s your analysis of your recent participation at the London Gaming Congress? Our recen
He expressed that the focus is on delivering traffic that benefits both affiliates and products, driving long-term profitability and sustainable growth. By Damian Martinez, journalist at G&M News. Your firm has evolved from a Facebook marketing team to the affiliate network with full media buyin
Adventure Box to Spend $16M on iGaming Assets AcquisitionAdventure Box Technology, a Swedish computer game technology company based in Stockholm, announced that it has entered into a non-binding Letter of Intent to purchase a portfolio of iGaming assets. This move reflects Adventure Box’s continued
From April 7 to 10, 2025, the gaming industry in Latin America will gather in São Paulo for BiS SiGMA Americas 2025, ready to bring together big names in gaming, technology, and digital innovation. The Latin American gaming industry will welcome 18,000 delegates, 600 exhibitors, 300 speakers, and ov
The agenda for the upcoming SBC Rio Summit will include a dedicated summit for leaders of affiliate bodies, aimed at helping attendees easily adapt to new regulations in the Brazilian market and understand the latest customer acquisition and retention strategies.The following are three top seminars
Affiliate marketing specialist Alpha Affiliates has confirmed its presence for iGB Barcelona. "The new year has arrived, bringing fresh opportunities to build on past successes and redefine our partnership," Alpha Affiliates said of its plans for the show. The company will be at the show during Janu
Delegates attending next week's iGB Affiliate Barcelona will have access to a program of 14 insight sessionsdelivered by a 40-strong assembly of industry thought leaders and experts in their respective fields, organizer Clarion Gaming announced. The 2025 Program comprises the following sessions: A
In this article, iGaming software solutions provideriGpixel discusses the importance of affiliate platforms, and how they will remain a cornerstone for operators. The online gambling market has seen exponential growth in recent years. Affiliate platforms have become pivotal for operators, driving ne
The regulation of sports betting in Brazil, which was finalized with the enactment of Law 14.790/2023 and the creation of specific regulations, is creating a new scenario for affiliate marketing in the sector. In this article, Natalia Nogues, CEO of Control F5, talks about the impacts of this on the
The iGaming industry grows and develops non-stop, bringing new and exciting opportunities for gambling businesses. Slotegrator, a B2B software supplier and aggregator, shared its outlook on the technologies, that will be a true game-changer for the iGaming next year. 1. Artificial Intelligence Even
From October 21 to 24, this meeting takes place in Paris.EMEA.- Last Sunday, October 20, representatives from the Ibero-American Corporation of State Lotteries and Betting (Cibelae) participated in the meeting of regional associations organized by the World Lottery Association (WLA), held as a prelu