In August 2025, as the 2025/26 Premier League season kicks off, African viewers and fans are expected to reach new heights in participation. This event not only attracts millions of football fans but also serves as an excellent opportunity for MelBet partners and African branches to gain traffic and
iGaming brand MelBet recently announced that former Spanish national team star and midfield maestro Andrés Iniesta has officially joined its global brand ambassador lineup, marking another significant move in the brand's global promotion strategy.This collaboration revolves around a marketing campai
When we talk about "small budget", it is not a fixed value, but a relative concept. Different industries and market competition intensities will affect the understanding of "small budget". Simply put, "small budget" usually refers to a situation where advertising funds are relatively limited compar
In the world of digital marketing, how do user reviews affect brand trust? User reviews are not only an important way for potential customers to learn about products or services, but also a key factor in enhancing brand reputation. Especially in Google Ads, using user reviews can significantly incre
Google Ads offers a variety of targeting strategies to meet the needs of different advertisers in targeting their audience. However, many advertisers find these targeting methods complex and numerous, unclear about what each method does, and unsure which is best suited for their business.Therefore,
Looking at the trend of KPI settings for Slots deployment over the past 1-2 years, the cost of the first charge has dropped from $20 all the way down to now where H5 is required to be under $5; although the decline in cost and the reduction in the amount of the first charge are inseparable, for us o
Twitter is one of the top social media platforms globally and a crucial battleground for promotion and marketing. Mastering platform advertising is a technical skill, so understanding the types of ads and the appropriate scenarios is particularly key.1. Types of Ads and SelectionSwipeable borderless
In the field of digital marketing, the click-through rate (CTR) of social media is one of the important indicators to measure the effectiveness of advertisements.For marketers, understanding which social platform can bring higher click-through rates can help optimize advertising strategies and impro
In an enlightening interview with Mercy Sharon from iGaming AFRIKA, Geoffrey Muindi, CEO of Dive Marketing, shared invaluable insights into the marketing strategies essential for brands aiming to succeed in the African gaming market. As the continent continues to attract global brands with its immen
iGaming content provider Play’n GO has reflected on its journey as "one of the leading games suppliers" in Europe for more than a decade, with its latest strategy now focused on replicating that success in North America. In a new blog post, Chief Marketing Officer and Co-Founder Ebba Arnred said she
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