Twitter is one of the top social media platforms globally and a crucial battleground for promotion and marketing. Mastering platform advertising is a technical skill, so understanding the types of ads and the appropriate scenarios is particularly key.
1. Types of Ads and Selection
Swipeable borderless card-style ads, a carousel ad can include 2-6 assets, and can use both images and videos, supporting single and multiple jumps.
Suitable for scenarios that need to attract audiences, increase interaction, and video views (video view goals are not supported in mixed media carousel ads that use both images and videos).
Pre-roll video ads focused on video content, thus excluding tweet copy. The publisher's thumbnail and a "skip" button appear in the bottom right corner after 6 seconds, a countdown timer on the bottom left, and the account logo in the top left of the screen.
More suitable for situations that need to spread brand and ideas, build brand relevance, and target specific audiences. Duration should be controlled around 15 seconds, provide subtitles or other silent viewing options, and quickly capture the audience's attention with the first few seconds of footage.
Enhance the follow button and display it as a promoted tweet in users' timelines, also appearing as a promoted account in recommendations on the homepage, profile, and search results pages. Only tweet copy can be used in follower ads.
By promoting accounts to the target audience to build awareness, attract new followers, suitable for situations that need to increase exposure and popularity, and increase the number of followers.
Imagine putting your brand at the forefront of the conversation, making it the first thing users see when they open Twitter, autoplaying, how cool is that! This is like seizing a prime advertising spot on the timeline.
If you want to significantly increase brand exposure on a specific day, Timeline Takeover is an excellent choice. It is especially suitable for key moments like new product launches, music video releases, movie premieres, event sponsorships, making the brand's goals more prominent.
Add some flair to your brand's hashtag, making it lively, interesting, and engaging, thus sparking more user interest and encouraging them to use this hashtag to join the discussion.
This approach not only effectively showcases the brand's personality but also allows the brand to naturally integrate into user conversations. With a creative hashtag, your brand can spark a wave of discussion on social media, increase user engagement, and spread the brand further.
Through DPA retargeting, advertise to targeted consumers who have interacted on your site (such as adding items to the cart) but have not yet purchased.
Suitable for scenarios that need to find potential customers, increase new user traffic, and optimize purchase costs and advertising spending return (ROAS).
2. Precautions
When deploying promotional content, not only should we closely monitor the situation and effectiveness of the deployment, but also pay attention to the account's own condition.
Assigning an independent IP to the account not only protects account security but also enhances the effectiveness of the deployment, better approaching the target market. Some sellers, to make the account appear more authentic, may choose to set the IP to the target region. However, if the type and quality of the IP are not considered when choosing an IP, the account may encounter problems or even be blocked.
In the overall strategy, besides those special ads, we will also post some regular content. At this time, be careful not to operate too frequently in a short period of time, and not to have too much advertising content, otherwise, it is easy to be misjudged by the system as a robot or other abnormal situations.
3. In Conclusion
Of course, deeply understanding the platform we are advertising on, including its types of ads and their features, and the scenarios they are best used in, are all little tricks that make our advertising more precise and effective.
Plus, doing a solid job in network security work is definitely beneficial to our promotional efforts.
