The company reached an agreement with the top Spanish football competition to become the official sponsor in Spain and Mexico for the next three seasons.
Spain.- The president of Luckia, José González, and the president of LALIGA, Javier Tebas, have signed the agreement that links Luckia as the official partner of LALIGA for the next three seasons in Spain and Mexico.
"For Luckia, this alliance with the best football league in the world strengthens our commitment to sport in general and, in particular, to football and its values: teamwork, excellence, and perseverance," explained the betting house in a statement.
According to what has been announced, this alliance includes, among other assets, the rights to LALIGA EA Sports and LALIGA Hypermotion for Spain and Mexico. Always in full compliance with current regulations, these assets will allow Luckia to carry out various dissemination and promotion actions in both countries. Among them are: live events with LALIGA ambassadors, sports information on social networks, personalized official merchandising, and ticketing, both online and in physical channels.
Furthermore, Luckia will have access to digital materials related to LALIGA as its official partner. These will contribute to the promotion and visibility of the agreement, as well as reaching new audiences.
Fans of the competitions have already begun to enjoy several of these actions. Some are the audiovisual spaces on social networks of "El golazo de Luckia," where fans themselves choose the best goal of each round of LALIGA Hypermotion, and "La previa de Luckia," a space dedicated to a brief overview of the main matches of the round.
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"In the coming months, more surprises are planned for football lovers. With this agreement, Luckia continues to increase its omnichannel offering focused on a demanding customer. Thus, it joins a partner with whom it shares the passion for football, which is also the most popular sport in Spain and Mexico," detailed the company.
