The leading Brazilian lottery and capitalization company, Grupo da Sorte, has chosen Optimove as its CRM marketing solution to accelerate growth through personalized journey orchestration. The idea is to increase player loyalty and retention through personalized and relevant marketing campaigns.
Grupo da Sorte, a leading Brazilian lottery and capitalization title company, chose Optimove, the number one CRM marketing solution for iGaming, to enhance player engagement and retention, helping to accelerate the operator's rapid growth.
With Optimove's advanced CRM marketing capabilities, Grupo da Sorte can generate optimized player journeys with personalized experiences across a wide range of digital touchpoints, improving satisfaction, engagement, retention, and customer lifecycle value.
Optimove, the only CRM marketing solution approved as an associate member of the European Lotteries Association, is the number one CRM marketing solution used by digital lottery operators worldwide.
The company enables digital lottery operators - such as Sisal, Scientific Games, Connecticut Lottery, Kentucky Lottery, Pennsylvania Lottery, Maryland Lottery, La Tinka, and others - to grow through their existing players. Optimove is used by 56% of iGaming operators in the EGR Power 50 Ranking of 2024, including bet365, Kindred Group, Lottomatica, and Entain.
This strategic integration supports Grupo da Sorte's mobile marketing engagement strategies using OptiMobile, the native mobile marketing solution.
OptiMobile enables the brand to send personalized push messages to mobile devices in rich media directly to the customers' devices, at the best engagement times.
The lottery operator will also use OptiGenie to optimize marketing workflows, from insight to creation, through orchestration that will enable Grupo da Sorte to send personalized and relevant messages to the player, at the speed of the player's interaction with the brand.
Grupo da Sorte will gain significant capabilities through Optimove:
* Advanced AI capabilities for marketing: Providing AI-driven insights to improve player understanding, simplify content creation, and optimize campaign orchestration to deliver enhanced personalized experiences across multiple channels and player touchpoints.
* Enriched customer profiles: Unification of all historical, predictive, and real-time data from sources such as CRM, service clouds, and data warehouses through Optimove, to create a single, comprehensive view of the player.
* Multichannel personalization and orchestration: Orchestration of hundreds of campaigns simply, using the AI-mapped CRM journeys of Optimove to send personalized communications to players on any channel.
* A continuous loop of optimization: Use Optimove's productized experimentation tools to measure the progressive uplift of each campaign, journey, and strategy, to continuously optimize CRM marketing performance.
Tom Santos, commercial director of the group, said: “With Optimove's industry-leading CRM marketing capabilities, we can now provide personalized and timely interactions to players, which are suited to the fast-paced nature of lottery games. The AI-driven solutions enable us to anticipate each player's needs, and provide the most relevant experiences at all touchpoints. Optimove reinforces our dedication to exceeding our players' expectations and fostering long-term engagement and loyalty.”
“At Optimove, we thrive when working with forward-looking clients, and we are excited about the partnership with Grupo da Sorte and their exciting growth journey,” said Felipe Costa Nadalini, Account Executive at Optimove.
“The team at Grupo da Sorte recognizes the impact that exceptional player experiences have on promoting business growth. Focusing on attracting and converting more players, we are dedicated to helping them increase player engagement and create lasting retention.”
Optimove will participate and exhibit at the SBC Latinoamérica Summit Miami, from October 29 to 31.
Optimove
Optimove is the first customer-centric marketing platform and the number one CRM Marketing solution used by operators and iGaming. Its solutions ensure that marketing always starts with the customer (player) rather than a campaign or product. Customer-centric marketing has proven to give brands an average 33% increase in customer lifecycle value.
Optimove's CRM Marketing solution provides iGaming and sports betting operators with unified player data, AI-driven multichannel orchestration, and statistically credible incremental measurement for each promotion, campaign, and journey.
Source: GMB
