With a portfolio displaying more than 100 licensed brands, igaming company Scientific Games has extended its collaboration with Gaming Realms and the Slingo brand for an additional five years.
“We are thrilled to extend our successful collaboration with Gaming Realms, allowing us to continue delivering engaging Slingo lottery experiences,” Tina Hoover, Vice President of Licensing for Scientific Games, said in a press release. “The Slingo brand is beloved by players and consistently performs as a top-tier lottery game, providing lotteries with a versatile platform that appeals across retail and digital formats. While Slingo is consistently a top-five brand in lottery instant scratch products, the brand’s potential in the eInstant products space is unlimited.”
Scientific Games provides retail and digital games to 150 lotteries in 50 countries. After launching in 1996 on the AOL Games platform, Slingo remains popular among players for its hybrid gaming style, which combines slots and bingo. The game brand has continuously grown in the United States and Canada, representing more than $1.9 billion in retail sales.
“We’re excited to renew our collaboration with Scientific Games, further extending the reach of the Slingo franchise in the lottery market,” Mark Segal, CEO of Gaming Realms, said in a press release. “The renewal illustrates the brand equity Slingo commands across multiple verticals in the gaming and lottery space. We’re very proud of the licensing partnership with Scientific Games, which with this extension will take our partnership beyond 25 years of working together.”
