After months of acquisition battles, Australian sports betting operator PointsBet has made its stance clear, formally rejecting the acquisition proposal from Betr Entertainment and instead supporting a more attractive offer from MIXI Australia.The PointsBet board stated that the updated offer from M
Sports betting technology provider Kambi has announced the renewal of its multi-year partnership with JOI Gaming, continuing to provide a full suite of sports betting solutions for its Jacks.nl brand. This renewal signifies Kambi's continued status as a core supplier in the regulated Dutch market.Si
SBOBET 568Win is now officially open for integration with AP Gaming (Pinnacle), a leading sports betting and esports platform. Through the robust platform architecture of 568Win, aggregators, agents, and white-label operators can now easily integrate, accessing top-tier trading technology and marke
Sportradar announced a partnership with streaming platform Dazn to jointly create the upcoming FIFA Club World Cup, which will be held in the United States in 2025. As part of the agreement, Dazn will be responsible for broadcasting the event, while Sportradar will provide exclusive data support, in
Data technology company Total Performance Data (TPD) has introduced its GPS tracking and in-race odds system to the Hipódromo de Palermo in Argentina, marking the company's third deployment in South America and making Palermo the first racecourse in Argentina to adopt the system.This collaboration m
Midnite has announced its role as the official sponsor of Channel 5's broadcast of the FIFA Club World Cup, aiming to further expand its brand influence in the sports betting market.This partnership will feature Midnite's brand in 23 of the 63 matches broadcasted on Channel 5, including live games,
Scientific Games has officially announced the renewal of its brand licensing agreement with entertainment content giant Banijay, continuing to issue lottery games themed around popular TV game shows under its license.The core of this renewal cooperation remains the widely popular "Deal or No Deal" t
FIFA announced that the online sports betting brand Betano will become the official partner for the South American region of the 2025 FIFA Club World Cup. This partnership is a continuation of the relationship between Betano and FIFA, which began during the 2022 World Cup in Qatar.Betano is part of
Genius Sports has signed a multi-year strategic technology renewal agreement with the National Football League (NFL), extending their partnership until the end of the 2029 season.Since 2021, Genius Sports has been a key partner of the NFL, with the original agreement set to expire in 2028. The signi
Independent slot game developer Thunderkick has announced a partnership with platform provider Elantil to integrate its full game portfolio into Elantil's B2B platform, accelerating market penetration globally, especially in regulated markets such as Europe and Latin America.This integration means t
Bragg Gaming has officially announced a new content development agreement with Hard Rock Digital, exclusively creating a series of iGaming games for its online platform, Hard Rock Bet Casino, with players in New Jersey being the first to experience this new content.Currently, Hard Rock Bet Casino ha
When deploying Meta Ads on a large scale, it is common to manage 30 to 50 advertising campaigns, while testing multiple attraction points, creative angles, and material combinations. Facing the complexity of multiple accounts and strategies running in parallel, using automation tools like theOptimiz
Booming Games announces a partnership with leading East African operator Odibets, introducing over 100 popular slot games to Kenya, marking a new chapter in its expansion in the regulated African market.iGaming content provider Booming Games has officially entered the Kenyan market, forming a distri
By integrating BeBettor's data model, BetGoodwin aims to enhance CRM capabilities and user segmentation strategies, improving player experience and loyalty.UK sports betting company BetGoodwin has announced a partnership with data technology company BeBettor to integrate the latter's "Wealth Score"
Spanish renowned game developer MGA Games has officially announced a partnership with Portuguese local operator Casino Portugal, launching its popular slot machine products on the platform and further expanding its influence in the Portuguese-speaking market.This integration has introduced several l