Industry insiders say the new U.S. sports betting bill is a "slap in the face."
In the United States, New York State Representative Paul Tonko and Connecticut Senator Richard Blumenthal introduced the SAFE Bet Act at a press conference in Washington D.C. This bill aims to establish federal oversight of sports betting, with a focus on advertising, affordability, and artificial i
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Recently, the debate over whether Australia should completely ban gambling advertising has been unending, with various opinions. Historically, based on different systems in various countries, how to advertise gambling content has been a headache for operators, with one misstep potentially leading to
PlayUp Interactive fined 586,000 Australian dollars for illegal gambling advertising in New South Wales
Australian online sports and betting operator PlayUp Interactive, operating under the trade name Draftstars, was fined AUD 586,000 (USD 394,389) by the Downing Centre Local Court for violating New South Wales (NSW) gambling laws.After an investigation by the NSW Office of Liquor and Gaming, it was f
Betway becomes the official betting partner of Nottingham Forest
Operator Betway has announced its partnership as the official betting partner of Nottingham Forest.As part of this long-term agreement, the Betway logo will appear on LED advertising boards around the City Ground during all Premier League, FA Cup, and Carabao Cup matches, and it will also provide op
LiveScore Bet launches new TV advertisement in Ireland
As part of its "Total Betting" campaign, LiveScore Bet has launched a new television commercial (TVC) in Ireland.The commercial was produced by Amigo Partnership, with a focus on showcasing the sports betting methods of LiveScore Bet.The TV commercial is part of a strategic media plan developed in c
The Rugby Football Union in England releases guidelines on gambling sponsorship behavior.
UK — The Rugby Football League (RFL) has released new gambling sponsorship conduct guidelines. Earlier, similar guidelines were also issued by football organizations and the British Horse Racing Association.The RFL's guidelines are broadly similar, setting standards in four core areas for gambling p
Mega Riches announced as new jersey back sponsor for West Bromwich team.
West Bromwich team has entered into a partnership with Mega Riches, an online casino that will become the back-of-shirt sponsor for this West Midlands-based team.In the upcoming season, the West Bromwich men's first team will play away against Queens Park Rangers on August 10, and the Mega Riches br
Australian government rejects calls for total ban on sports betting ads, implements 'frequency cap' instead
The Australian government will reject calls for a blanket ban on sports betting advertising and will instead implement a "frequency cap" to limit the number of ads allowed to run per hour or during live events, local media reported. The Sydney Morning Herald reported on Sunday that altho
StarGames partners with Borussia Dortmund for 2024/25 Bundesliga season
StarGames has partnered with Borussia Dortmund as a premium partner for the 2024/25 Bundesliga season. The partnership will allow StarGames to gain brand visibility during Dortmund’s home matches at Signal Iduna Park, which is attended by an average of more than 80,000 fans. The agreement
Sportradar integrates real-time sports odds into social media advertising
Sportradar has integrated real-time sports data and betting content into its advertising paid social marketing service, allowing video ads to pull data and update in real time. This enables operators to generate ads that change based on market movements and live sports odds. Ads that can ge
Analysis of the New Dutch Online Gambling Advertising Law
New Online Gambling Advertising Law in the Netherlands along with2021With the introduction of online gambling sites in the Netherlands in 2017, the country made the bold decision to open up its gaming market. There are several reasons behind this decision. Firstly, gambling is already le
Canadian Football League opposes federal restrictions on sports betting ads
Canadian Football League (CFL) Commissioner Randy Ambro Randy Ambrosie expressed opposition to Bill S-269, which proposes restrictions on sports betting advertising and national guidelines to address problem gambling. In a letter to the Senate Transportation and Communications Committee,
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