Pixbet once spared no expense to sign a record-breaking sponsorship deal with Brazil's largest football club, Flamengo, in an attempt to gain an early foothold in the Brazilian betting market after regulations were implemented. However, the contract ended prematurely, which the industry views as a f
Riot Games recently announced that it will open up gambling sponsorships for the first time in the League of Legends and Valorant events in North America and the Middle East North Africa region. This marks Riot Games' official entry into the esports gambling sponsorship arena. John Needham, the Pres
Betfred announced the extension of its title sponsorship of the Professional Darts Corporation (PDC) World Matchplay and the Women's World Matchplay until 2030, continuing its partnership with this iconic summer event. The announcement was made on the eve of the 2025 Blackpool Championship, meaning
Online casino brand Mr Vegas has been officially appointed as the front jersey sponsor for Sheffield Wednesday Football Club for the 2025/26 season, marking the brand's first role as a jersey front sponsor in a UK football club. Previously, Mr Vegas was the jersey back sponsor for the club last seas
Lottery.com recently announced the completion of its brand restructuring, officially renaming itself SEGG Media Corporation, and revealed its strategic goals for expansion in the sports and entertainment sectors. This transformation marks the completion of internal restructuring, aimed at shedding p
Kwiff recently signed a multi-year partnership agreement with the English football club Millwall, officially becoming the club's official partner. This marks a deeper strategic cooperation extending from the previous FA Cup sleeve sponsorship.Under the new agreement, Kwiff will launch a series of fa
Ireland operator BoyleSports announces a multi-year partnership with Premier League club West Ham United, becoming the team's new chief partner and shirt sponsor. This partnership also marks BoyleSports' official return to the UK market, with plans for a large-scale expansion.As a significant move i
June 30, 2025: Midnite, one of the fastest-growing online sports betting companies in the UK, has been named the main partner for Sheffield United for the 2025-26 season.The Midnite logo will appear on the front of the Blades' men's and women's first team jerseys, training gear, and adult replica ki
The globally renowned digital platform Lottery.com and its subsidiary brand Sports.com will mark a historic moment this week as they debut as joint sponsors at the 109th Indianapolis 500, a premier world racing event.This brand promotion event will be represented by British racers Callum Ilott and L
This Brazilian sports betting brand is doubling its national influence through a humorous new campaign that focuses on customer benefits, responsible gaming, and celebrity appeal.One of the emerging brands in the Brazilian online betting industry, LuckBet has launched a new nationwide advertising ca
Pragmatic Play has announced a new sponsorship deal with Aprilia Racing for the 2025 MotoGP season - this agreement will see the company partner with one of the most successful motorcycle racing teams in the history of the European Grand Prix.This collaboration will feature the Pragmatic Play brand
Betsson will continue to sponsor the Argentine football club Boca Juniors. The two parties first collaborated in June 2023, and with this renewal, their contract will extend until December 2028. The operator will remain the main sponsor and front-of-shirt partner for the 35-time champions of the Ar
O Altos announced its new main sponsor for the 2025 season. The betting house Pagol.bet will invest in Jacaré and will be present on the club's shirts for the Piauiense Championship, Copa do Brasil, Copa do Nordeste, and Serie D of the Brazilian Championship. The club did not disclose the financial
Red Bull Bragantino made its debut in the 2025 season this Thursday (16). Alongside, Betfast steps onto the field on the team's shirt as the new official sponsor of the club, in a contract that extends until the end of 2026. The brand will be displayed on the sleeves and back hem. Present in Brazil
The bidding process will be internal and supervised by the commercial department of Concacaf.LatAm.- The Confederation of North, Central America and Caribbean Association Football (Concacaf) has officially opened its call for brands to submit proposals to become its official betting partner for the
SeguroBet, a Brazilian online entertainment and betting company authorized by the government to operate iGaming, is the newest sponsor of Joinville Esporte Clube. JEC is the first football team to be supported by the company. The initial link is for 12 months and runs until December. The brand has a
