Sportradar has expanded its Alpha Odds solution to the cricket sector. This solution will cover 400 in-play markets and 200 pre-match betting markets per match, further optimizing trading and value. Alpha Odds is available through Sportradar's Managed Trading Services (MTS) and Premium Cricket
Sky Bet has implemented multiple updates to its platform aimed at enhancing user experience. The overall layout remains consistent, with a focus on simplifying access to matches and sports information.One key change is the updated search function, allowing users to find matches directly from the hom
In 1934, a betting company named "William Hill" was quietly born in the UK. Who would have thought that this brand, which started as a street betting station, would grow into a benchmark in the global gambling industry over nearly a century.Today, we look back at its history and unveil the rise and
The Grand National horse race is Entain's most popular annual betting event, surpassing both the Super Bowl and the Champions League final in terms of betting volume.Entain will accept over 15,000 bets per minute, with stores producing more than 4 million betting slips for the event.According to da
The SiGMA Africa Awards 2025 recognize outstanding contributions in technology, marketing, operations, and player engagement.Press release.- 1xBet continues to set trends in the betting and gambling industry, earning new recognition from the professional community. The brand won a statuette at the S
SiGMA Africa will be held in Cape Town from March 10 to 12, 2025, and is expected to reshape the iGaming landscape in South Africa. The summit will host 2,500 delegates and feature over 150 speakers, providing a platform for industry leaders to engage and innovate. Attendees will include operators,
This update improves the management of sportsbook content, offering operators greater control, more agile workflows, and an enhanced user experience.Press release.- SOFTSWISS is updating its content management system (CMS) for the SOFTSWISS Sportsbook. The new CMS introduces advanced customization
"The Journey of the GOAT" was designed by Codere and Archer Troy in November and now presents its second part.Mexico.- The Grupo Codere, a multinational operator in the gaming and sports betting sector, continues to enhance its advertising campaign "The Journey of the GOAT" in Mexico, introduced in
DATA.BET demonstrated a remarkable improvement in 2024, solidifying its position as a premium provider in the eSports betting industry. At the start of the year, the company reflects on the main milestones. User engagement rates also resulted in the considerable increase seen in 2024, with active c
MightyTips has confirmed a new partnership with Vave, a cryptocurrency-based sports betting and casino operator, as part of its strategy to support the growing trend of crypto gambling.This collaboration will integrate Vave's services into the MightyTips platform, providing users with daily betting
eSports have consolidated in recent years as one of the fastest growing entertainment sectors in the world. From international tournaments with millionaire prizes to audiences that surpass traditional events, they attract not only players and spectators, but also investors, sponsors, and bettors. B
Esports betting solutions provider DATA.BET made significant strides in 2024, advancing its position as a key player in the segment. The company introduced key innovations during the period, enhancing user engagement and creating more interactive betting experiences.In addition to product advanceme
With the continuous growth of eSports, Atlaslive expands its offerings with the main betting opportunities in the category, providing users with a diverse and engaging experience to enjoy world championships, standout tournaments, and other related activities. They combine dynamic technology and the
In recent years, esports have established themselves as one of the largest cultural and economic phenomena in the world, attracting millions of fans and moving billions of dollars. With competitions that rival in popularity with traditional sports events, the competitive gaming scene has opened up
Tabcorp has established a partnership with esports provider PandaScore to enhance its esports betting services across Australia.This collaboration will initially focus on popular games such as Counter-Strike, League of Legends, and Dota 2, with plans to expand to more games and betting markets over
This year's Copa Libertadores final, contested between Botafogo and Atlético-MG at Monumental de Núñez in Buenos Aires, ended with a 3x1 victory for the team from Rio, and was heavily dominated by betting houses - both on and off the field. The two finalists, for example, are sponsored by bets: Pari